The Principles of

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The Gestalt principles are guidelines for how our brains make sense of what we see. They explain why we naturally group things together, spot patterns, and understand complex visuals.

noun gestalt (gə-ˈSHtält)

an organized whole that is perceived as more than the sum of its parts

origin German 1920's

translation from 'form' or 'shape'

01GESTALT PRINCIPLE OF

Similarity

Elements that look alike are perceived as related, helping to quickly identify patterns and groupings

Explore Similarity
02GESTALT PRINCIPLE OF

Continuity

Eyes naturally follow smooth paths, aligned or flowing elements guide attention effortlessly

Explore Continuity
03GESTALT PRINCIPLE OF

Proximity

Objects placed close together are perceived as related, making grouping and hierarchy clear

Explore Proximity
04GESTALT PRINCIPLE OF

Figure-Ground

Distinguishing between a focal figure and its background allows key content to stand out clearly

Explore Figure-Ground
05GESTALT PRINCIPLE OF

Common Fate

Elements moving together are perceived as part of a group, making motion a tool to show relationships

Explore Common Fate
06GESTALT PRINCIPLE OF

Closure

Gaps are naturally filled to complete incomplete shapes, enabling communication with minimal detail

Explore Closure
07GESTALT PRINCIPLE OF

Symmetry & Order

Symmetrical elements are seen as belonging together, creating cohesive and balanced groupings

Explore Symmetry & Order
08GESTALT PRINCIPLE OF

Prägnanz

Simpler, clearer forms are preferred, reducing complexity enhances clarity and comprehension

Explore Prägnanz
09GESTALT PRINCIPLE OF

Common Region

Elements within a shared boundary or background are seen as related, aiding quick understanding of grouping

Explore Common Region
Morphing Shapes
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